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Why are Australian mobile games getting less popular?

Why are Australian mobile games getting less popular?

Updated November 07, 2019 04:38:12Australian mobile games are not doing very well, according to a new survey.

The report, published by the Australian Interactive Games Association (AIGA), found that only 13 per cent of Australians aged between 10 and 19 played mobile games, compared to 40 per cent in 2016.

The figures were largely the same for games from the UK, Germany and France, as well as the US, where only 19 per cent played games online.

The AIGA’s CEO John O’Sullivan said the numbers were troubling and suggested there were reasons for the decline in mobile games.

“The mobile game industry is in a precarious state of flux.

There is a lack of robust revenue growth and the market has struggled to meet expectations in the last 12 months,” Mr O’Sullivans said.”

Mobile games are still a relatively small slice of the industry but they represent a significant portion of Australia’s gaming audience.”

He said there was a clear need for the industry to grow, with more companies investing in online game development.

“Our report suggests that the industry is facing a growing challenge, with a number of potential challenges ahead, including the emergence of new platforms and a lack and inability to monetise mobile games,” Mr Zullo said.”[However] the growth of online gaming in Australia, and the potential for digital distribution, may provide a strong incentive to develop more online games.”


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