By James HuttonIn early February, the UK and China signed an agreement that will see electronic games platforms like Microsoft’s Xbox and Sony’s PlayStation be allowed to enter the Chinese market.
That’s a huge step forward for the industry, and it comes in the wake of a similar deal between the US and China last year.
“It’s been a very long time coming for the electronic games industry,” said Paul Johnson, senior vice president at developer Electronic Arts UK.
“The agreement with China is going to give a much stronger platform for developers to launch their games in the market.”
The agreement is aimed at creating a new industry for the UK to compete in.
“We think it’s a really good thing, but it’s also going to create a lot of confusion,” said Johnson.
“There are a lot more regulations around this, so it will create a very complicated environment.”
Electronic games are video games developed by people using software that uses digital graphics to simulate games.
The games can be played on devices such as mobile phones, tablets and PCs, but often have limited functionality.
This is because digital technology doesn’t exist in every country, and players often rely on the game’s creators to fix bugs and improve the games’ gameplay.
“When we say we’re going to allow electronic games, that’s not necessarily the case,” said Dr Tom Bauld, senior fellow at the Chatham House think tank.
“I’m not sure if we can just say, ‘Hey, we’re giving you access to our markets.’
We don’t have that kind of ability.”
Bauld explained that the UK is one of a number of countries in Europe that are now moving to allowing electronic games to enter its markets.
“That’s the biggest challenge for electronic games in Europe,” he said.
“We need to see a transition to a situation where you can play electronic games on devices that can play them on an ordinary computer.
There is an emerging trend to allow that.”
In the US, the Electronic Entertainment Expo (E3) has been a major event for video games developers.
At E3, video game companies showcase their upcoming games and reveal new hardware and software.
But in China, the industry has also seen a steady increase in popularity and adoption.
According to a 2016 report from the US-based International Game Developers Association (IGDA), Chinese gaming is expected to reach $16.5bn by 2020.
According to Bauld’s research, Chinese gamers are also starting to play games more often.
“This is because the game industry is still largely a young one and a lot is still being built,” he explained.
“It’s just the hardware is more mature, and they’re going back to more traditional genres.”
Electrical gaming in China has traditionally been a niche market.
There are a few games available for consoles and mobile devices, but the majority of gaming on PCs is done on PCs.
“If we want to really push the market into the next level, we need to get the whole ecosystem moving,” said Bauld.
“If we can have a game on mobile phones that can be a console game, then that’s great, but then the whole platform needs to change too.”
The UK, however, has been working on this problem.
“Electronic Games is the perfect opportunity to help to change the entire platform,” said Andrew Pritchard, director of the UK’s Electronic Entertainment Group.
“To make it the most attractive platform to develop games for, we have the capability to launch games in more countries in less time, which is the best way to create an ecosystem for the next generation of developers.”
The Chinese government, which has been struggling to rein in a huge gaming market, has a very strict interpretation of video games and other electronic entertainment.
The government has recently introduced restrictions on online games that are played online, such as those used by Chinese social media users.
This has led to a significant increase in illegal downloads of video game software.
However, it’s worth noting that the Chinese government has also banned certain kinds of video gaming apps that are used by children, such on social media and in Chinese classrooms.
The UK has been pushing for a more flexible and open regulatory environment for games.
“Chinese regulations are not conducive to the creation of new innovative games,” said Pritborough.
“They’re not open to new platforms or games that people can’t get access to.”
“In some cases, we can’t even sell games on the e-commerce platforms we currently use,” said Kevin McInnes, chief executive officer at publisher Ubisoft.
“And in some cases we have to sell our games on third-party sites to Chinese consumers, and we’re not allowed to have any contact with them.”
McInnes is hopeful that the new electronic gaming platform will be the catalyst for the development of new games for the Chinese audience.
“Our goal is to have a full platform in the Chinese online market,” he added.
“The best thing we can do